张 凡
  《人民日报》( 2020年06月16日 05 版)
  作为一种新的零售模式,近年来,直播带货风头日盛。新冠肺炎疫情防控期间,直播带货优势进一步凸...,详情请点击访问!" /> 足球波胆⎛⎝XrujN⎠⎞日博体育-日博体育官网

日博体育

当前位置 : 日博体育 >信用知识
(人民时评)直播带货要筑牢诚信基石——让直播空间充盈正能量②
  来源:日博体育-日博体育官网 2021-06-16
字号:

ZHANG FAN

《RENMINRIBAO》( 2020NIAN06YUE16RI 05 BAN)

 

 

  ZUOWEIYIZHONGXINDELINGSHOUMOSHI,JINNIANLAI,ZHIBODAIHUOFENGTOURISHENG。XINGUANFEIYANYIQINGFANGKONGQIJIAN,ZHIBODAIHUOYOUSHIJINYIBUTUXIAN,JIHUOLEXIAOFEISHICHANGDE“YICHICHUNSHUI”。CONGWANGHONGZHUBO“DAIHUO”DAOYEJIEMINGRENQINZICHUCHANG,ZAIDAOGEZHONGLAOZIHAOFENFENRUZHUZHIBOPINGTAI,ZHIBODAIHUOCHENGWEIXINDEFENGKOU。DANZAISHICHANGBIAOXIANHUOBAODETONGSHI,YIXIEWENTIYESUIZHIERLAI。CONGKUADAQICIDEXUJIAXUANCHUAN,DAOCHANPINZHILIANGDEHUOBUDUIBAN,CONGSHOUHOURIBOTIYUDENANYIBAOZHANG,DAOSHUADAN、SHOUJIADENGGELEILUANXIANG,DOURANGXIAOFEIZHEZAIGOUWUZHONGNANYIANXIN、FANGXIN。ZHONGXIAOXIEDETONGJISHUJUXIANSHI,37.3%DESHOUFANGZHEZAIZHIBOGOUWUZHONGYUDAOGUOXIAOFEIWENTI,“DANXINSHANGPINZHILIANGMEIBAOZHANG”HE“DANXINSHOUHOUWENTI”SHIXIAOFEIZHEDELIANGDAZHUYAOGULV。

  从本质上说,“直播经济”是一种“注意力经济”或“体验经济”的延伸。主播个人的影响力、感染力,让消费者对其推荐的产品有着更高的信任度;而即时性、互动性以及社交化的消费场景,又给消费者带来了更便捷、新鲜的购物体验,这样的特性更容易吸引用户,但也更容易藏匿问题。比如,一些主播在“选品”时,只对产品“好不好卖”进行预判,却对产品质量疏于把关,甚至为博人眼球、提升销量,夸张表达、使用“极限广告词”等引导消费者冲动消费;一些平台支付和订单跟踪系统不完善,一旦产生消费纠纷,后期退换货就难以保障;一些商家在售卖伪劣商品后,即采取下架商品、拉黑用户等手段,导致购买者陷入维权困境……如此种种,损害的是消费者的权益,伤害的是直播经济的未来。

日博体育  ZHIBODAIHUO,JIEZHUDEXINGSHISHIZHIBO,DANZUIZHONGJIAOYIDERENGRANSHICHANPIN。CHANPINZHILIANGGUOBUGUOGUAN、RIBOTIYUYOUMEIYOUBAOZHANG,CAISHIJUEDINGYONGHUXIAYICIHUIBUHUI“MAITA”DEGUANJIAN。CONGZHEIGEJIAODULAISHUO,ZHIBOJINGJIYESHI“KOUBEIJINGJI”“XINRENJINGJI”,CONGYEZHEDESHOUFA、CHENGXINCAISHIQIFAZHANZHUANGDADEJISHI,RUGUOBAOZHEZUOYICHUIZIMAIMAIDEXIANGFA,BIRANWUFAXINGZHIJIUYUAN。CONGZHUBO、SHANGJIAZHULAOCHENGXINJISHI,ZAICHANPINZHILIANG、RIBOTIYUSHANGYANGEBAGUAN,DUJUEWENTISHANGPINJINRUZHIBOQINGDAN,DAOPINGTAIJIAQIANGDUIJINGYINGZHEJIZHUBODEGUIFANYINDAO,WANSHANXIAOFEIZHETOUSUJUBAOQUDAO,ZAIDAOXIANGGUANBUMENJIAQIANGDUIWANGSHANG“DAIHUO”XINGWEIDEJIANGUAN,ZHIYOUGEFANGXIETONGFALI,CAINENGRANGZHIBODAIHUOZAI“YANGGUANGDADAO”SHANGYUEZOUYUEYUAN,RANGXIAOFEIZHEZAIANQUANFANGXINDEHUANJINGZHONGTISHENGXIAOFEITIYAN。

日博体育  YUESHIHONGHUODECHANYE,YUEYAOJINGTIBEILIULIANGDAIPIAN。SHUJUXIANSHI,2019NIAN,RIBOTIYUGUOZHIBODIANSHANGSHICHANGGUIMODA4338YIYUAN。YOUJIGOUYUCE,YINYIQINGTESHUSHIQIDELADONG,JINNIANZHIBODIANSHANGGUIMOHUOJIANGCHAOGUO9000YIYUAN。ZUOWEIWUSHURENKANHAODEXIAYIGEWANYIJISHICHANG,ZHIBODAIHUOSHIZHENZHENGDE“FENGKOU”HAISHI“YIZHENFENG”,QUJUEYUQICHUANGXINLI,GENGQUJUEYUQIFAZHANZOUXIANG。ZAIJINGLI“YEMANSHENGZHANG”DAILAIDEZHUDUOWENTIHOU,RUJINZHIBOJINGJIDEJIANKANGCHIXUFAZHAN,YIYUELAIYUEYINQIZHONGSHI。CONGRENSHEBUNIZENGSHE“ZHIBOXIAOSHOUYUAN”XINZHIYE,JIANGZHINARUTONGYIGUANLI,CUSHIQIGENGHAOWEIXIAOFEIZHERIBOTIYU,DAOZHEJIANGTUIDONGLIYONGQUKUAILIANJISHUDUIZHIBODIANSHANGJINXINGJIANGUAN,ZHUTUIJIEJUEDIANSHANGJIAOYIDECHENGXINWENTI,YUELAIYUEDUOZHEIYANGDENULIHUIJUZAIYIQI,ZHIBOJINGJIDEFAZHANQIANJINGCAINENGZHENZHENGLINGRENKEQI、GENGJIAGUANGKUO。

  诚者,百行之源也。未来,5G、虚拟现实等新技术的不断成熟和发展,将为消费市场带来更大的想象空间。但无论模式、技术如何改变,诚信作为商业的价值基石不会改变。为商业文明注入更多正能量,就能为日博体育的消费生活带来更多新惊喜。



日博体育-日博体育官网u赢电竞平台ag官方网站og真人电子捕鱼游戏网址亚搏彩票aqq在哪下载西甲亚盘gd真人平台 sbt体育_btv体育_bv伟德体育app 伟德体育中心_伟德1949娱乐手机版 天博体育app_天博体育app官方网站下载